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Guided scenario

Auth & login for a new app

Building sign-up, login, and account security from scratch is risky and time-consuming for a new product. This shortlist orders customer-identity platforms by a low entry price and a free monthly-active-user tier noted at last review, so you add auth via drop-in SDKs. Weigh passwordless and social login, MFA, and self-hosting as you grow.

Amazon Cognito

aws.amazon.com/cognito

Customer Identity (CIAM)

Amazon Cognito is AWS's customer identity service, providing user pools for sign-up, sign-in, social login, passwordless authentication, and MFA, plus identity pools for federated access to AWS resources.

$ Budgetusage-based pricing
Relevant for
Free tier availablePasswordless / passkeysSocial login

Clerk

clerk.com

Customer Identity (CIAM)

Clerk is a developer-focused customer identity platform providing prebuilt authentication and user-management UI components, with strong support for React and Next.js.

$$$ Premiumfrom $25/mo · Last reviewed May 2026
Relevant for
Free tier availablePasswordless / passkeysSocial loginLow entry price

Descope

www.descope.com

Customer Identity (CIAM)

Descope is a no-code customer identity and access management platform for building authentication flows with a drag-and-drop builder.

$$ Midusage-based pricing
Relevant for
Free tier availablePasswordless / passkeysSocial login

Firebase Authentication

firebase.google.com/products/auth

Customer Identity (CIAM)

Firebase Authentication is Google's service for adding user sign-in to apps, with support for email, social, and phone providers.

$ BudgetFree · Last reviewed May 2026
Relevant for
Free tier availablePasswordless / passkeysSocial loginLow entry price

Frontegg

frontegg.com

Customer Identity (CIAM)

Frontegg is a customer identity and access management platform built for B2B SaaS, offering authentication, multi-tenancy, and user management.

$$ Midusage-based pricing
Relevant for
Free tier availablePasswordless / passkeysSocial login

FusionAuth

fusionauth.io

Customer Identity (CIAM)

FusionAuth is a customer identity and access management platform offering authentication, authorization, and user management, available self-hosted or as a managed service.

$$ Midusage-based pricing
Relevant for
Free tier availablePasswordless / passkeysSocial login

Keycloak

www.keycloak.org

Customer Identity (CIAM)

Keycloak is the dominant open-source identity and access management server, providing single sign-on, social login, multi-factor authentication, and user federation for both workforce and customer identity.

$ BudgetFree · Last reviewed July 2026
Relevant for
Free tier availablePasswordless / passkeysSocial loginLow entry price

Kinde

kinde.com

Customer Identity (CIAM)

Kinde is an authentication and user management platform for SaaS products, with built-in support for organizations, roles, feature flags, and billing.

$ Budgetusage-based pricing
Relevant for
Free tier availablePasswordless / passkeysSocial login

Ory

www.ory.sh

Customer Identity (CIAM)

Ory is an open-source identity platform offering authentication, authorization, and user management, available self-hosted or as the managed Ory Network.

$ BudgetFree · Last reviewed May 2026
Relevant for
Free tier availablePasswordless / passkeysSocial loginLow entry price

Stytch

stytch.com

Customer Identity (CIAM)

Stytch is a developer platform for authentication, offering passwordless, MFA, social login, and fraud-prevention APIs including device fingerprinting.

$ BudgetFree · Last reviewed May 2026
Relevant for
Free tier availablePasswordless / passkeysSocial loginLow entry price

Supabase Auth

supabase.com/auth

Customer Identity (CIAM)

Supabase Auth is the authentication component of the open-source Supabase stack, offering user management with social and passwordless login.

$ BudgetFree · Last reviewed May 2026
Relevant for
Free tier availablePasswordless / passkeysSocial loginLow entry price

WorkOS

workos.com

Customer Identity (CIAM)

WorkOS is a developer platform offering enterprise single sign-on, directory sync, and authentication APIs, aimed at developers making their apps enterprise-ready.

$$ Midusage-based pricing
Relevant for
Free tier availablePasswordless / passkeysSocial login