Amazon Cognito is AWS's customer identity service, providing user pools for sign-up, sign-in, social login, passwordless authentication, and MFA, plus identity pools for federated access to AWS resources. It is the default CIAM for AWS-native applications and among the cheapest at scale with MAU-based pricing and a free monthly allowance. Managed login pages and SDK integration cover common flows, though customization depth trails specialist rivals. It suits AWS-standardized teams wanting identity without another vendor.
awsciammau-pricinguser-poolsfederation
Overview
- Founded
- 2014
- Pricing tier
- Low
- Startup-friendly
- Yes
- Enterprise-ready
- Yes
Customer identity
- Passwordless
- Yes
- Social login
- Yes
- Multi-factor auth
- Yes
- Free tier
- Yes: Free monthly MAU allowance (tier structure changed 2024; verify current limits).
- Open-source
- No
- Self-hostable
- No